Marketing & Content Strategist

Verified

$15/hr

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Outline

Looking for Freelance work (8 hours/day) at $15/hour

Bachelor's Degree

English proficiency Native

Professional Summary

Marketing and communications professional with a multidisciplinary background spanning media, publishing, advertising, e-commerce, retail, luxury, and F&B. I've built my career at the intersection of storytelling, strategy, and business growth—developing brand campaigns, leading content and editorial initiatives, managing digital marketing programs, and optimizing customer experiences across multiple channels. My expertise includes brand strategy, content marketing, copywriting, SEO, CRM, email marketing, paid media, e-commerce, and AI-assisted workflows. I enjoy translating business objectives into compelling campaigns that strengthen brands, engage audiences, and drive measurable results.

Skills & Experience

Skills

Editorial and Reseach 10+ Years

Content & copywriting 10+ Years

Content Strategy & Campaign Planning 5-10 Years

Shopify 5-10 Years

Canva 2-5 Years

Marketing Strategy 5-10 Years

Experience highlights

Brand and Promo Marketing Manager

Joel's Place · November/2025 – Present

Brought in to lead integrated marketing and commercial campaigns during a key growth phase
Owned end-to-end campaign strategy aligning pricing, promotions, and messaging with business goals
Launched Joel’s Insider loyalty program, improving retention, repeat purchase, and customer lifetime value
Collaborated with merchandising and operations to align marketing with commercial priorities
Led multi-channel communications across CRM and social to drive conversion and engagement

Digital Marketing and Brand Manager

Vintage Grail · February/2025 – Present

Led digital acquisition and brand strategy during a period of regional expansion across PH and HK
Directed integrated campaigns strengthening luxury positioning and customer engagement
Executed full-funnel campaigns across Meta, CRM, and messaging platforms
Managed paid media budget (~₱200K/month), generating 200+ qualified leads monthly
Improved cost efficiency and lead quality through continuous performance optimization
Expanded reach via influencer partnerships and strategic collaborations

Content and Creative Strategy Manager

Rustans.com · November/2018 – Present

Core team member in launching and scaling a multi-category e-commerce platform, leading content, campaign, and customer experience strategy
Led content-led e-commerce growth strategy, driving revenue, conversion, and customer experience optimization from launch to scale
Grew revenue to ₱800K–₱1.2M/day and increased conversion by 200–275%
Scaled traffic to 20,000+ daily users through SEO, paid media, and lifecycle marketing

Managing Editor, Fashion and Beauty

Manila Bulletin · January/2017 – Present

Drove editorial strategy aligning content with audience growth and advertiser partnerships
Oversaw daily editorial operations for the Fashion & Beauty section and Style Weekend magazine, producing 96 and 30 weekly editions, respectively
Wrote a minimum of three articles per issue and managed a 10-person team to deliver compelling, on-brand content
Produced high-quality fashion and beauty editorials in coordination with stylists, agencies, and creatives
Contributed to broader Lifestyle sections

Editor-in-Chief

Havas Ortega · July/2015 – Present

Established the agency’s content marketing arm, launching Arena Media as a new revenue stream
Developed a full-funnel content strategy for Del Monte Philippines, positioning it as a thought leader in the home and cooking space
Built and managed a robust editorial calendar for contactinfohidden, driving sustained engagement and traffic
Led a 10-member content and design team, producing 40+ high-quality pieces per month through streamlined workflows

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