I work across both the thinking and making of design. In my past experiences, I worked on integrated campaigns, social and digital content, branding, creative pitches, and campaign production, taking ideas from concept and visual direction through execution and QA. I’ve directed photo and video productions, created statics, carousels, motion graphics, reels and short-form video, and adapted assets across platforms and formats. I’m comfortable moving between software and AI-assisted tools, depending on the project needs - with mastery in open source platforms such as Canva and CapCut,. Beyond producing good-looking assets, I care about why the work exists, how it serves the client, and whether the final output is clear, consistent, and production-ready. By approaching design as problem-solving, not decoration, I am able to take full ownership and accountability to the quality of work I produce.
