Skills
Accounting > Budget Management
5-10 Years
Project Management
5-10 Years
Account Management
2-5 Years
Cross-Functional Leadership
5-10 Years
Strategy
5-10 Years
Experience highlights
Trade Marketing Manager - On Trade
Moët Hennessy Philippines
·
March/2023
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/
Translated global brand guidelines into localized campaigns for prestige portfolio. Orchestrated cross-functional collaboration across 45+ venues, driving 25% prestige volume increase. Managed ₱25M-₱40M annual co-op budget with data-driven campaign optimization.
Marketing & Events Specialist
Philippine Wine Merchants
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September/2019
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Present
Architected on-trade and off-trade sales strategies to accelerate revenue growth and market penetration. Managed key brands including Corona, Sapporo, Stolichnaya, and multiple wine labels. Partnered with principals and F&B leadership on brand standards execution.
Foreign Language and Culture Assistant
Colegio Público Virgen de Gracia & Historiador Diago
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January/2018
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Present
Designed and executed targeted lesson plans and interactive activities for Spanish elementary students, demonstrating adaptability and cross-cultural communication skills.
Public Relations and Social Media Intern
Zalora Philippines
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September/2017
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Present
Led Zalora Fashion Night Out 2017, managing runway styling for influencers. Formulated PR strategies, influencer engagement frameworks, and media mileage tracking.
Host/Marketing Intern
The Palace Manila
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October/2016
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Present
Conceptualized and executed high-profile weekly events including ALPHA Thursdays, Habitat Fridays, and BAD Late Night Breakfast Bar launch. Collaborated with marketing and design teams on event strategy and execution.
