Skills
Project Management
2-5 Years
Strategic Planning and Development
5-10 Years
Product Branding
2-5 Years
campaign management
5-10 Years
Amazon Enhance Brand Content
1-2 Years
DATA ANALYTICS
2-5 Years
Coaching/mentoring
2-5 Years
Experience highlights
Senior Marketing Manager
PICKUP COFFEE
·
April/2024
–
/
Develops and executes successful multi-channel marketing strategies and campaigns to increase product sales and brand equity.
Leads the planning, execution, and evaluation of new and current product line-ups with cross-functional teams.
Strategizes on the product rollout, roadmap, and sales projection for the year.
Leads and mentors a team of marketing managers to help reach their full potential.
Marketing Manager
PICKUP COFFEE
·
August/2023
–
Present
Category Manager
Del Monte Philippines
·
August/2022
–
Present
Analyzed data and insights to determine industry and consumer trends, and positioning for product category maximization.
Liaised with cross-functional teams to determine inventory forecast and product demand to achieve the target annual operating plan.
Planned and executed long-term development strategies for the beverage category and exit strategies for unsuccessful products.
Trade Marketing Manager
Addiction Pet Foods
·
February/2020
–
Present
Planned and executed overall trade marketing activities for retailers of different markets such as Singapore, New Zealand, the United States, and Korea.
Analyzed sell-in and sell-out data to execute activities that drove high distribution and visibility.
Supervised and led the brand’s website audits, updates, and microsite creation.
Account Manager
Arriba Digital
·
March/2017
–
Present
Supervised the day-to-day management of projects and ensured all materials from social and creative teams passed quality assurance before client presentations or submissions.
Coordinated and presented to the clients any project status, budget, and proposals provided by the company.
.Coordinated with any third-party supplier to negotiate and ensure executions were of quality.