Skills
Marketing Operations
5-10 Years
Advertising > Ads Management
1-2 Years
Marketing > Campaign Optimization
1-2 Years
Marketing > Digital Marketing
2-5 Years
Marketing > Performance Marketing
2-5 Years
Social Media management
2-5 Years
Social Media Management > Community Moderation
2-5 Years
Experience highlights
Campaigns & Community Manager | TikTok Shop (E-Commerce)
ByteDance
·
March/2024
–
Present
⤷ Delivered end-to-end operations and strategic guidance for monthly Payday and category-led campaigns on TikTok Shop, ByteDance’s e-commerce arm, driving GMV growth and boosting platform visibility through targeted execution and performance analysis.
⤷ Partnered with cross-functional teams to develop media plans, manage voucher strategies, handle Key Live Sessions, Short Video / Livestream Competitions, and accelerate growth for Key Accounts, sellers, and creators.
Campaign Strategist, Ad Operations | GrabAds
Grab
·
August/2022
–
Present
⤷ Managed in-app advertising campaigns for key and SMB food accounts, including industry leaders Jollibee Foods Corp, Max’s Group, Pizza Hut, and Shakey's Pizza Asia, leveraging image banner placements and search ranking boosts to increase app visibility and conversions.
⤷ Worked closely with Sales and Account Managers to align creative assets, audience targeting, search keywords, and bid strategies with client objectives, maximizing ROAS and hitting key performance benchmarks.
Assistant Manager, Digital Marketing
The Medical City
·
March/2021
–
Present
⤷ Collaborated closely with Brand Managers and hospital units to develop social media content strategies aligned with audience insights and departmental objectives. Supported institutional initiatives with a customer journey-driven approach to nurture leads and build lasting brand loyalty.
⤷ Led the execution of targeted content plans that drove significant growth in organic social media traffic and lead quality, while managing community engagement
Associate, Digital Marketing
The Medical City
·
March/2019
–
Present
⤷ Managed day-to-day operations and project execution across social media and website platforms, coordinating with internal teams and external agencies on copywriting, design, scheduling, and performance tracking.
⤷ Served as the primary point of contact for digital-related requests, supporting campaigns, institutional announcements, and department-led initiatives through timely execution and close collaboration across units.
Quality Promotions & Events Coordinator
The Medical City
·
June/2018
–
Present
⤷ Shaped internal communications by transforming leadership direction into engaging e-mail newsletters and social media content: writing articles, designing visuals, and managing full distribution to reinforce hospital-wide quality and safety efforts.
⤷ Played a key role in facilitating institutional roadshows and international accreditation events, supporting continuous improvement through post-event reporting.
