Skills
Copywriting
2-5 Years
Canva - Graphic Design
2-5 Years
Meta Ads (Facebook & Instagram Advertising)
2-5 Years
Media Buying
2-5 Years
Video Editing
1-2 Years
Experience highlights
Media Buyer
PRU Life UK
·
January/2025
–
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- Planned and executed Meta Ads lead generation campaigns targeting parents and working professionals
- Generated quality leads and reducing CPL by over 48% through structured optimization and testing of creatives strategically.
- Created scroll stopping static creatives that increased average CTR from 2% to 4.9%.
- Developed relevant qualifying questionnaires in lead forms to filter high intent buyers and increase quality leads by 31.5%.
Business Owner, Media Buyer
Personal E-commerce Business
·
January/2021
–
Present
- Launched and managed Meta Ads campaigns for eCommerce products from product research to scaling
- Created and tested ad creatives (copy + visuals) aligned with target audience pain points and desires that increased revenue by 30%.
- Executed structured A/B testing across creatives and audiences to improve CTR and conversions
- Implemented Meta Pixel for tracking and optimization of conversion events
- Applied retargeting strategies to capture warm audiences and improve conversion rates