Social Media Specialist

Social Media & Ads Management – Leads the social media team for a lingerie brand, overseeing content creation, creative direction, and Facebook ads management.

Lifestyle Photoshoots – Manages end-to-end photoshoot production, coordinating with models and service providers while providing creative direction.

Influencer Collaborations – Handles partnerships with micro & macro influencers, reviewing content and ensuring alignment with brand guidelines.

Dec. 2024 - May 2025

Answer inquiries on BAU accounts’ such as Goldilocks Social media platforms (on-page and direct messages)

In charge of FAQ sheet to be shared with client and weekly reports for breakdown of messages

Digital Marketing Consultant | The Travel Curio
July 2025 - Present

Launched lead generation campaigns via Facebook Ads and email marketing, boosting subscriber growth and inquiries.

Led digital marketing efforts to enhance brand image and increase online visibility.

Social Media Manager | Temple Love Juices
September 2025 - Present

Email marketing and weekly newsletter
Social media management by creating and posting content such as graphics, videos, and captions.

Setting up automations

Marketing Strategy & Management – Oversee digital and traditional marketing activities, optimizing resource allocation and ROI.

Social Media & Ads – Manage Facebook Ads & social media accounts to generate leads and grow online presence.

Influencer Partnerships – Identify & coordinate with micro and macro influencers to boost brand awareness and assist with visit schedules.

Brand Management – Oversee marketing materials, ensuring proper layout approvals and brand representation in stores.

Social Media Management – Handle social media accounts for multiple brands, ensuring consistent engagement and growth.

Market Research & Strategy – Analyze trends, customer needs, and competitor strategies to develop effective marketing plans.

Branding Design & Strategy – Strengthen brand identity through strategic positioning and tailored social media campaigns.