Content Writer, Social Media Manager

Led content strategy, story development, and media seeding for brands and institutions, translating campaign objectives into credible, newsroom-ready narratives. Oversaw the production of press releases, feature stories, executive reports, and campaign summaries.

Analyzed earned-media performance using advertising value equivalency (AVE), PR value, and editorial credibility metrics to measure communication impact. Worked closely with clients, editors, and partners to ensure accuracy, message.

Edited and curated technology and consumer-focused news stories, ensuring accuracy, clarity, and alignment with editorial standards. Reviewed reports on cybersecurity, scams, digital platforms, and emerging technologies for factual consistency and strong angles.

Worked closely with reporters and contributors to refine structure, headlines, and leads, balancing speed with editorial judgment. Ensured responsible coverage by verifying sources.

Wrote game recaps, match previews, and athlete profiles covering local and national sports events. Delivered accurate, deadline-driven reports using verified statistics and post-game interviews with players, coaches, and officials.

Identified strong story angles beyond final scores, highlighting performance, strategy, and athlete development. Worked closely with editors to ensure clarity, accuracy, and consistency with newsroom standards.

Covered national and local government affairs, public safety, and civic issues. Reported on policy developments, law enforcement operations, and community-impact stories through on-the-ground reporting and verified sources.

Conducted interviews with public officials, police authorities, and stakeholders, producing accurate, deadline-driven news articles aligned with newsroom standards. Exercised strong news judgment in shaping clear angles, ensuring balance, and maintaining factual integrity.