Skills
Marketing > Content Creation > Article Writing
2-5 Years
Marketing > Social Media Management
1-2 Years
SEO
1-2 Years
Experience highlights
Content Writer
Proper Digital Marketing Agency
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May/2024
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/
- Develop and execute comprehensive social media strategies to increase brand awareness and engagement across platforms (Facebook, Instagram, LinkedIn) for different clients
- Manage content calendars for multiple social media accounts, ensuring consistent brand voice and timely content delivery
- Leverage storytelling techniques to craft compelling brand narratives that resonate with audiences and strengthen clients’ brand identity
Social Media Manager
Upwork
·
June/2023
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Present
- Developed content strategies for client’s social media (Facebook, Instagram, YouTube) & increased engagement rates by 42%
- Implemented SEO best practices for website and social media content, improving search visibility and digital presence
- Created visually compelling content (graphics, photos, videos) using Canva and CapCut, boosting engagement
- Managed cross-platform brand consistency, ensuring all social media profiles aligned with brand guidelines and messaging
Content Writer
Orglink Inc. (Amway Philippines)
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March/2023
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Present
- Wrote engaging health, beauty, and lifestyle articles for AmwayNow, Amway Philippines' digital magazine
- Collaborated with the marketing and communications team to shape content strategy for social media, digital magazine, and e-commerce site
- Implemented creative briefs for social media content, collaborating with graphic designers to create visually appealing graphics for AmwayNow
- Developed SEO-optimized articles and product descriptions for Amway’s e-commerce platform
Contributing Writer
Chinoy TV
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August/2022
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Present
- Pitched and wrote feature articles on lifestyle, beauty, entertainment, and news relevant to the Chinoy (Chinese-Filipino) community
- Produced SEO-friendly content for marketing, including social media captions, headlines, and bylines
- Covered key community events, such as Mr. & Ms. Chinatown Philippines 2022 and Lunar New Year 2023