Performance Ad Specialist (Paid Social + Search)
Gifted Gabber · Remote · Part-time to full-time, contract
About Gifted Gabber
Gifted Gabber helps high-school students get into top colleges and competitive programs like BS/MD. We run coaching, essay workshops, research programs and live challenges for ambitious students and their parents.
Our ads reach parents making a big, emotional decision about their child's future. That takes more than good targeting. It takes the right message, the right offer and constant testing.
The role
You'll own Gifted Gabber's paid acquisition from idea to result. You'll decide what to test, build it, read the data, and tell us what to do next.
This is not a "launch what we send you" job. We want someone who sees a dip in booked calls and already has three hypotheses and a test plan before we ask.
You'll report to the Head of Operations and work with our CEO, creative (video and social), and sales teams.
What you'll do
Strategy and ideation
- Turn each program launch into a paid plan: audience, angle, offer, budget and KPI targets.
- Pitch new hooks, ad angles and offer framings every week, based on data and audience insight.
- Write creative briefs for our video and social team, including scripts, hooks and formats to test.
Execution
- Build, launch and manage campaigns on Meta (Facebook and Instagram) and Google (Search and YouTube). TikTok is a plus.
- Set up and maintain tracking: pixels, Conversions API, UTMs and conversion events into our CRM (GoHighLevel).
- Manage budgets and pacing across evergreen offers and time-bound launches (workshops, challenges, cohort enrollments).
Testing and optimization
- Run structured A/B tests on creative, copy, audiences and landing pages, one variable at a time.
- Kill losers fast and scale winners with a clear rule set.
- Flag funnel leaks beyond the ad: landing page conversion, form drop-off, show-up rate.
Reporting and insight
- Send a weekly performance read-out: results vs. targets, what we learned, what changes next week.
- Track full-funnel metrics: CPM, CTR, CPL, cost per booked call, cost per enrollment and ROAS.
- Build and keep a simple live dashboard the team can check anytime.
What we're looking for (must-haves)
- 3+ years running paid social and/or search with real budgets you owned (ideally $5K+/month).
- Proven results you can show with numbers: before/after, test wins, ROAS or CPL improvements.
- Strong at Meta Ads Manager, including Advantage+, CAPI and post-iOS14 tracking.
- Comfortable with Google Ads and Google Analytics 4.
- You come up with ideas, not just follow them. Show us a test you designed and why.
- Clear written English. You can explain a drop in performance to a non-marketer in three sentences.
- Reliable overlap with US Eastern hours for at least part of the day.
Nice-to-haves
- Experience in education, coaching, info products or high-ticket offers sold through booked calls.
- Experience marketing to parents.
- GoHighLevel, Looker Studio or contactinfohSign in to view contact info. experience.
- Comfort writing ad copy and short video scripts.
- TikTok or YouTube ads experience.
How we work
- Schedule: Remote, with daily overlap with our team (7:00 AM–12:00 PM ET core window).
- Engagement: Part time with potential to go to full-time starting with a paid 30-day trial period.
- Pay: TBD, with a possible performance bonus tied to agreed KPIs.
- Tools: Meta Ads, Google Ads, GA4, GoHighLevel, ClickUp, Slack.
How to apply
Apply through our application form here
Generic applications without numbers or answers to the scenario questions won't be reviewed.
Shortlisted candidates will get a short paid test task and a call with our team.