marketing

Manage and optimize Google Business Profile listings, other platforms
• Plan, launch, and manage Facebook/Instagram ad campaigns for local lead generation
• Develop and execute local SEO strategy to improve search rankings
• Build and manage a review-generation system to grow ratings and referrals
• Create and manage a content/social media calendar and videos
• Set up email/SMS follow-up sequences for quotes and leads
• Conduct ongoing market and competitor analysis to identify opportunities and adjust strategy
• Manage and allocate the monthly marketing budget across channels for maximum ROI
• Track campaign performance and report on leads, cost per lead, and ROI
• Collaborate directly with the business owner on promotions and seasonal campaigns