Experienced US Social Media Marketing Coach & Strategist

We're looking for an experienced Social Media Marketing coach and strategist who understands the US market and can help us improve how we promote our apps and digital products.

This is primarily a coaching and advisory role. We want someone who can review what we're doing, identify what is and isn't working, recommend better approaches, and coach us through implementing them.

There may also be opportunities for hands-on work—such as content planning, editing, posting, community management or campaign support—depending on your experience and availability.

WHAT YOU'LL HELP WITH

• Audit our current social media accounts, content and strategy

• Help us understand what appeals to US audiences

• Develop practical content themes, hooks and posting strategies

• Review content ideas and provide direct, constructive feedback

• Coach us on TikTok, Instagram, Facebook and short-form video

• Help us interpret analytics and decide what to test next

• Recommend simple, realistic growth experiments

• Improve our content workflow and consistency

• Potentially assist with content creation, scheduling or account management

YOU'LL BE A GREAT FIT IF YOU

• Have proven SMM experience targeting customers in the United States

• Have managed or advised social accounts for US brands or clients

• Understand organic growth, short-form content and audience engagement

• Can explain strategy clearly and turn it into practical next steps

• Are comfortable giving honest feedback and challenging weak ideas

• Use analytics and evidence—not just opinions—to guide decisions

• Are dependable, organised and able to work independently

• Communicate clearly in written and spoken English

Experience marketing mobile apps, SaaS, AI tools or consumer technology would be especially useful.

HOURS, PAY AND WORKING ARRANGEMENT

• US$8–12/hour depending on experience and proven results

• Approximately 5 hours per week initially

• Flexible working hours

• One regular strategy/coaching call, with asynchronous feedback between calls

• Occasional overlap with Australian hours will be required

• More hours may become available for hands-on implementation

• Paid trial period to make sure we work well together

HOW TO APPLY

Please include:

1. A short introduction and your hourly rate

2. Your experience working with US brands or audiences

3. Links or examples of accounts you have managed or advised

4. One or two measurable results you helped achieve

5. Which platforms you know best

6. Whether you prefer coaching, hands-on execution, or a mix of both

7. A brief answer to: If a new app's social content was receiving views but very few downloads, what would you investigate first?

Please don't send a generic application. We're looking for someone who can think strategically, communicate clearly and help us make better marketing decisions.