Email Marketing EXPERT

Email Marketing Consultant
We are looking for an experienced Email Marketing Consultant to help develop, manage and improve our email marketing activity across a portfolio of UK e-commerce and custom product websites.

The role will focus on increasing enquiries, generating repeat business, improving customer engagement and building effective email campaigns for both B2B and B2C audiences.

Key Responsibilities
Develop and manage an effective email marketing strategy.

Create regular promotional, sales and customer engagement email campaigns.

Write compelling subject lines, email copy and calls to action.

Build targeted email campaigns for different industries and customer groups.

Segment email databases to improve open rates, click-through rates and conversions.

Create automated email sequences including welcome emails, enquiry follow-ups, abandoned enquiries and customer reactivation campaigns.

Develop campaigns aimed at previous customers to encourage repeat orders.

Create lead-nurturing campaigns for prospective customers.

Carry out A/B testing on subject lines, content, offers and calls to action.

Monitor email deliverability, bounce rates and spam issues.

Improve email list quality and database management.

Review campaign performance and provide clear monthly reports.

Track key metrics including open rates, click rates, enquiries, conversions and revenue generated.

Recommend improvements based on campaign data.

Ensure campaigns follow UK GDPR and email marketing regulations.

Work with our team to promote new products, seasonal offers, discounts and special promotions