DTC Performance Marketing Specialist

Meta Ads · Creative Testing · DTC Growth · AI
Remote | Full-Time / Part-Time / Contractor
WUYE is a global marketing consulting company, contactinfohidLog in or sign up to apply. One of our client, ALORIVO is a US-focused DTC brand building premium consumer products for the North American market.We are looking for a hands-on DTC Performance Marketing Manager to help build our customer acquisition and growth system.This is not a traditional “media buyer” role.You will own Meta Ads, but you will also be expected to understand why customers convert, why creatives work, where the funnel breaks, and what we should test next.We are also building ALORIVO as an AI-native DTC brand, so you will work with both human-led and AI-assisted marketing workflows. You can apply the job here or to contactinfohiddLog in or sign up to apply.

What You'll Do1. Paid Media — Core Responsibility
Manage and optimize Meta Ads from 0-1
Build campaign and testing structures
Test creatives, audiences and messaging
Manage budgets and scaling
Monitor CAC, CPA, ROAS, CVR, AOV and contribution margin
Identify performance issues and recommend actions
Build a repeatable paid acquisition system
Our initial advertising budget will be relatively lean, so we care more about efficient testing and learning than simply spending more money.
2. Creative Testing & IntelligenceWork closely with our creator and content team to turn creative assets into performance experiments.You will:
Analyze why creatives win or lose
Identify winning hooks, angles, messages and formats
Develop creative testing hypotheses
Recommend what types of content our creators should produce
Organize and analyze creative performance
Turn winning insights into new creative variations
You do not need to be a video editor or designer.We need someone who understands:“Why did this creative work?”
3. Full-Funnel Performance AnalysisLook beyond Ads Manager and help identify where the actual growth bottleneck exists.You will analyze:Ad → Landing Page → Product Page → ATC → Checkout → Purchase → AOVand help diagnose issues such as:
High CTR but low conversion
High ATC but low purchase rate
Good conversion but poor AOV
High ROAS but weak overall economics
Strong creative performance but weak website performance
You will work closely with our Growth & Operations Lead to turn these findings into website, offer and funnel experiments.You are not expected to be a developer or designer.
4. Customer & Competitor ResearchUse advertising and customer data together with external research to generate new growth hypotheses.Research may include:
Meta Ads Library
Competitor ads and landing pages
Customer reviews
Reddit and online communities
Social media comments
Competitor pricing and offers
Emerging DTC trends
The goal is not to produce long reports.The goal is:Research → Hypothesis → Test → Learn
5. AI-Assisted MarketingALORIVO is actively building an AI-native DTC operating system.You will help us test AI tools for:
Advertising
Creative analysis
Customer research
Competitor research
Performance analysis
Campaign optimization
Marketing automation
We will intentionally compare:Human vs. AIand determine where AI can replace repetitive execution and where human judgment remains superior.You should be curious about AI and willing to experiment with new tools.
What We're Looking For
3+ years of DTC / eCommerce performance marketing experience
Strong hands-on Meta Ads experience
Experience with US / North American markets
Experience with physical consumer products
Strong creative testing experience
Strong analytical and problem-solving skills
Comfortable with CAC, CPA, ROAS, CVR, AOV and contribution margin
Experience with Shopify or similar DTC platforms
Strong English communication skills
Comfortable working independently
Strong Plus
Experience with $100+ AOV products
Ideally $150–300+ AOV
Premium consumer products
Home / Kitchen / Furniture / Lifestyle
UGC / creator marketing
Landing page / CRO experience
Customer research
AI marketing tools
Experience launching or scaling early-stage DTC brands
This Role Is Not a Good Fit If You Are Primarily
A traditional media buyer who only operates Ads Manager
Focused mainly on CTR, CPC or ROAS
Experienced primarily in low-ticket dropshipping
Experienced primarily in commodity products
Uncomfortable analyzing landing pages and funnels
Dependent on others for creative thinking
Uninterested in AI-assisted marketing
What Success Looks LikeYour job is not simply to spend our advertising budget.Your job is to help us discover a repeatable growth formula:Winning Product× Winning Audience× Winning Creative× Winning Angle× Winning Offer× Winning Landing Page= Profitable GrowthWe care about:
Profitable customer acquisition
Better CAC
Higher conversion rate
Higher AOV
Stronger creative performance
Faster testing cycles
Better growth insights
Increasing use of AI in the marketing workflow
Because our initial media budget is relatively lean, learning velocity and quality of decisions are just as important as media efficiency.