Digital Marketing & Website Coordinator
Remote – Philippines | Part-Time | Long-Term Opportunity
We are an Australian disability and healthcare organisation looking for an experienced Digital Marketing & Website Coordinator to take responsibility for our digital marketing, website updates and online lead generation.
This is not a general Virtual Assistant role.
We are looking for someone who can actively manage our website and digital marketing, identify opportunities, recommend improvements and help us generate genuine enquiries for our services.
What You Will Be Responsible For
Website Management
You will help manage and improve our WordPress website, including:
- Updating website content, images and service information
- Adding and updating accommodation vacancies
- Updating SDA, SIL, STA and other service pages
- Creating and improving landing pages
- Uploading blogs, news and marketing content
- Making basic design and layout changes
- Checking that enquiry and referral forms are working correctly
- Ensuring pages display properly on desktop and mobile
- Updating page titles, meta descriptions and basic SEO
- Improving website navigation and user experience
- Identifying outdated content or pages that need improvement
- Coordinating larger technical website changes where required
Digital Advertising
You will be responsible for helping us generate genuine enquiries through digital advertising.
This includes:
- Creating and managing Facebook and Instagram advertising campaigns
- Managing Meta Ads Manager
- Creating lead-generation campaigns
- Developing audiences and retargeting campaigns
- Monitoring campaign performance
- Testing different advertisements, audiences and messaging
- Tracking leads and enquiries
- Monitoring cost per lead
- Recommending improvements to campaign performance
- Assisting with Google Ads where appropriate
Social Media & Content
You will also assist with:
- Creating social media content
- Designing graphics in Canva
- Creating short-form videos and reels
- Writing captions and marketing copy
- Scheduling Facebook, Instagram and LinkedIn content
- Promoting accommodation vacancies, services, events and organisational updates
- Developing content aimed at participants, families, Support Coordinators, OTs, health professionals and referral partners
What We Are Looking For
You should have demonstrated experience in:
- WordPress
- Elementor or similar page builders
- Meta Ads Manager
- Facebook and Instagram advertising
- Canva
- Social media management
- Lead-generation campaigns
- Basic SEO
- Google Analytics
- Google Search Console
- Copywriting
- Basic video editing
Experience with Google Ads is highly desirable.
Experience working with an Australian business is also highly desirable.
Experience in healthcare, disability, NDIS, aged care, allied health, property or another service-based business would be an advantage.
The Type of Person We Want
We are looking for someone who is:
- Proactive
- Reliable
- Organised
- Creative
- Commercially minded
- Confident making recommendations
- Comfortable working independently
- Able to manage multiple marketing priorities
- Focused on generating enquiries and business growth
We do not want someone who simply waits for instructions.
We want someone who can look at our website and marketing and say:
“This page needs improving.”
“We should advertise this service.”
“This vacancy needs a landing page.”
“This campaign is costing too much per lead.”
“This content could perform better.”
And then help us implement the solution.
Hours
Initially approximately 15–20 hours per week, with the opportunity for additional hours depending on performance and business needs.
To Apply
Please send:
- A short introduction about yourself
- Your expected hourly rate in AU
- Your weekly availability
- How many years of digital marketing experience you have
- Links to websites you have managed or updated
- Examples of Meta/Facebook advertising campaigns you have managed
- Screenshots showing campaign results where possible
- Examples of social media content you have created
- Details of your WordPress experience
- Details of any Australian businesses you have worked with
Please also answer the following question:
You have just started working with an Australian disability provider offering SDA, SIL, STA and other disability supports. What would you do in your first 30 days to improve the website, marketing and number of enquiries?